The result was a far more streamlined model and a whole new layer of growth opening up. She guides you step by step through the funnels, sequencing and tech, but always keeps you at the centre of it, which changes everything."
Hey, I'mĀ Charlotte!Ā
Founder Dependency & Repeat Revenue Strategist helping online business ownersĀ grow predictably, sustainably, and with their sanity-first.
SKIP TO THE GOOD STUFF
Your business shouldnāt need you to survive.
If revenue slows when you step backā¦
If launches leave you wiped outā¦
If everything only works when youāre switched onā¦
Itās probably not your offer.
Itās not your funnel.
And itās definitely not that youāre doing it wrong.
Itās your business model.
Specifically: founder dependency.
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Letās say the quiet bit out loud...
Most founders like you arenāt struggling because they lack talent, ideas, or discipline.
You'reĀ struggling becauseĀ your business relies too heavily on:
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You being visible
You being live
YouĀ launching
YouĀ delivering
YouĀ pushing
So the momentĀ you slow down, everything wobbles.
Thatās not a motivation issue.
Itās not a mindset problem.
Itās a structural issue.
And structures can be redesigned.Ā
Calm isnāt a vibe. Itās a strategy.
The businesses that scale well arenāt louder or busier.
They have:
- diverse income streams
- repeat revenue
- clients who stay
- systems that compound
- and far less reliance on one person holding it all together
Calm businesses donāt sprint from launch to launch.
They build systems that hold.
Thatās what I help you do.
"Working with Charlotte has been a bloody breath of fresh air. In 30 years of marketing and building campaigns for major brands, itās rare to find someone who blends sharp strategy, creativity and real delivery the way she does.
Sheās taken the chaos out of our marketing, built systems that actually move the needle, and made it easy for me to step back and trust itās handled. I couldnāt be happier."
Gemma Went
AI Expert, Scaling Guru and CEO & Founder ofĀ Lighthouse
The Revenue on Repeatā¢ Methodology
Revenue on Repeatā¢ is the methodology I use to remove founder dependency and stabilise revenue before scaling it.
Itās a system-level approach that looks at:
- how revenue is generated
- how it repeats
- where itās fragile
- and where it relies too heavily on you
This isnāt about choosing between launches or evergreen.
Itās about designing a sales ecosystem that works across seasons, without burning you out.
The tactics come later.
The model comes first.
This work often includes optimising launches, evergreen funnels, lead generation, ads, and conversion ā but always through the lens of reducing founder dependency and increasing repeat revenue.
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Book A Disco Call to Chat!
Still wondering what I actually do?
I help established founders remove founder dependency and build repeat revenue systems that create calmer, more predictable growth.
Not by doing more marketing.
Not by launching harder.
Not by piling tactics on top of tactics.
But by diagnosing whatās really happening underneath the revenue, and redesigning the system so it holds without you carrying it on your back.
I work at the level of:
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diagnosis
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prioritisation
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strategic judgement
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and optimisation
Because once a business reaches a certain stage, the problem isnāt effort.
Itās where that effort is being spent.
How I can help you right now...
Unsure where to get started?Ā Take a look below or visit my Work with Me Page.
VISIT MY WORK WITH ME PAGE
Revenue on Repeatā¢ Roadmap
My entry point freebie walking you through my methodology.
It shows you what to focus on first, what can wait, and where recurring revenue is realistically built from where you are now.
š This is the clearest place to start if you want direction before you invest.
Revenue on Repeatā¢Ā Audit GPT
An on demand strategic diagnostic of your revenue ecosystem, so you can see exactly where you are leaking sales, overworking, or relying too heavily on yourself.
It scans the offers.
Stress tests the funnels.
Challenges the messaging.
And shows you what to fix first for calmer, more predictable months.
š This is for founders who want clarity before they optimise.
Immediate Impact Session
A focused 90-minute strategic intervention when something needs untangling, deciding, or stabilising now.
š Perfect if youāre at a decision point and donāt want to guess.
Revenue on Repeatā¢ Audits
A deep, data-backed diagnostic of your revenue, funnels, messaging, and systems, showing you exactly where money is leaking and where optimisation will unlock calmer months.
š This is the smartest place to start if you want certainty.
Revenue on Repeatā¢ Accelerator
Ongoing co-creation and optimisation of a sales system that reduces founder dependency over time, so your business can grow without consuming you.
š This is for founders ready to build something that actually holds.
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Revenue on Repeatā¢Ā
Architecture
Ongoing strategic architecture and optimisation of your revenue ecosystem, so your business performs without constant founder input.
We align the offers. Strengthen the funnels. Refine the flow. Until the structure carries the growth, not you.
šĀ This is for founders ready to invest in it done right for them
This work is for you if:
Your business technically āworksāā¦ but feels heavier than it should
Your revenue dips when you step back
Launches feel exhausting or high-stakes
Youāre tired of adrenaline-led sales cycles
You want growth that feels calm, not chaotic
You know thereās money being left on the table
"I chose to work with Charlotte because her reputation speaks for itself, and after meeting her in person I knew she was the one to help me build my passive income stream.
She helped me clarify my funnel quickly, turned my ideas into a credible, polished end product, and guided me every step of the way. I felt supported, encouraged and completely looked after throughout. It was absolutely worth the investment, and Iām so excited to see the results from the funnel sheās built."
Lucy Woods
Founder at Presence of Mind
You donāt need more ideas.
You need clarity and leverage.
And a hybrid ecosystem that supports repeat revenue without YOU being in everything.
BOOK A DISCO CALL AND LETS CHAT
Why trust me with this?
Why trust me with this?
Iāve spent 13+ years building, fixing, and optimising online businesses, across launches, evergreen funnels, and hybrid sales systems.
Iāve burned out.
Iāve rebuilt.
Iāve trained others in the mechanics.
My role now sits at the level of seeing what breaks under pressure, and designing systems that donāt.
Iām also the author of Amazon No1. Bestseller Scale to Success (Without the Stress), and I believe scaling should give you more life back, not less.
Iām trusted to see where revenue systems break under pressure, and design structures that hold so that you can make more money, have more freedom and love your business again.
BOOK A DISCO CALL AND LETS CHATClient Testimonials
Hear more about what my clients say about working with me:
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"Working with Charlotte completely shifted the direction of my business. I came in wanting to streamline and create recurring revenue that felt aligned, and through her high touch support I gained real clarity on where to focus, what to pause, and how to move my main offer forward with confidence.
ā Charlotte Carter, Energetics Expert
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"Working with Charlotte was seamless from start to finish. She created a detailed end to end plan to elevate our BeautytoLife education platform, helping us launch a challenge that grew our audience and strengthened the programme across all our social channels.
From strategy and content to eBooks and building out the Facebook Group, she handled everything with professionalism, creativity and calm confidence. We felt completely supported and able to hand it over, knowing it was in safe, strategic hands."
ā Janet Milner-Walker, Beauty to Life Founder & Expert
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"IWorking with Charlotte has been a game changer for me as a creative. I have endless ideas, but turning them into fully functioning funnels with all the emails, pages and automations built properly is where things used to stall. Charlotte took that weight off my plate and turned my ideas into structured, strategic assets that actually work.
She built the strategy around my Feelings Not Features masterclass funnel so it could attract and warm leads on autopilot. Her deep knowledge of Kajabi and funnel systems meant everything was implemented quickly, cleanly and in alignment with the bigger picture. I get to stay in my zone of genius, and she makes sure the ecosystem behind it converts."
