Weird Is YOUR Winning Edge.
The UK's first awards for founders who refuse to conform.
Not a stiff black-tie dinner. Not snooze-fest categories. A bold, vibrant day for the
rule breakers, category creators and brilliantly different.
This is not just an event. It's a movement.
The Weird AF Awards is a brand amplification machine built around the philosophy that Weird Is The Winning Edge. Every nomination, every share, every sponsor announcement grows the audience, deepens the authority and builds a movement that compounds year on year.
Most awards celebrate the wrong founders.
The business world rewards conformity. Polished profiles. Safe, predictable success stories. And the founders who actually changed things, the neurodivergent, the pivoting, the values-first, get passed over. Every single time.
The Weird AF Awards exist to fix that.
These awards are for the founders who:
→ Turned an unconventional idea into a thriving, real business
→ Built loyal communities instead of chasing the algorithm
→ Led with values, humour, honesty and heart, even when it cost them
→ Proved that success comes from standing out, not fitting in
→ Refused to sand themselves down for someone else's version of 'professional'
→ Created real impact in their communities, not just their metrics
This is not a stiff black-tie dinner.
⚡ MAIN CHARACTER ENERGY
Every person in the room owns their story. No supporting characters here.
🎙️ UNFILTERED STORIES
Real journeys. Real pivots. The lows that built the whys. None of the highlight-reel nonsense.
🎨 COLOUR, ENERGY & INDIVIDUALITY
Come as you are. Whatever version walks through the door is the right one.
🏆 AWARD TROPHIES WORTH TALKING ABOUT
Not another boring glass block. These trophies become your biggest talking point.
🤝 REAL CNNECTION
The kind of room where you finally find people who get it.
🦓 THE DAZZLE EFFECT
A dazzle of zebras is stronger together. We celebrate community, not competition.
12 awards. Zero boring categories.
Built to celebrate the kind of founder the business world usually overlooks. Every category recognises a different flavour of brilliantly different.
👑 The Main Character Award 01
For the leader who owns the room, leads with integrity and is completely unforgettable as a brand.
🔥 The Disrupter Award 02
Goes against the grain, isn't afraid to make noise and still leads with kindness. Does what others don't dare.
🐾 The Unfiltered Baddie Award 03
Genuinely themselves, the good, the messy, the silly and the feral. Their authenticity makes them magnetic.
🎬 The Plot Twist Award 04
Made the pivot. Had the change. Done a 180 into something nobody, including them expected.
💚 The Ethical AF Award 05
Does things ethically even when no one's watching. Business as a force for good, not just profit.
✨ The Dazzle Award 06
The ultimate connector. Brings the dazzle. Introduces, recommends, lifts others. Community over competition.
📈 The Level Up Award 07
Making steady progress, imperfectly. You watch them grow, build, evolve and you can't help but cheer.
🦁 The Brave AF Award 08
Stepped up this year. Did things they didn't think they could. Even when they shook, they still took the step.
🗣️ The 'I Said What I Said' Award 09
Not afraid to speak their truth, stand up for others or say the thing everyone else is thinking.
🌱 The Bounce Back Award 10
Here against the odds. Setbacks, burnout, chaos. They dodged and weaved, healed and grieved, and kept building.
❤️ The Radical Kindness Award 11
The biggest heart in the wild west. Their reputation walks ahead of them in every room.
🌀 The Unhinged & Unstoppable Award 12
Higgeldy piggeldy, last minute, dodging bullets. Somehow, their magnetic feral energy draws everyone in anyway.
Nominate someone who deserves this.
Register your nomination interest below. When nominations officially open you'll be first to know. Then, share the love. Tag the founder you're nominating. Make them feel seen. Every nomination becomes a social post, a story, a moment of earned reach.
📣 Grab this caption and post it to nominate your person
"I just nominated [NAME] for The Weird AF Awards, the UK's first awards for founders who refuse to conform. Because their weird really IS their winning edge. 🏆🦓 Nominations are open at [URL] #WeirdAFAwards #WeirdIsTheWinningEdge"
Copy and post to Instagram, LinkedIn, Facebook or X. Tag the founder you're nominating.
How the nomination loop works:
- You register your nomination interest below
- You share the caption above tagging your nominee publicly
- Your nominee sees it, and shares it to their network too
- The Weird AF Awards reach expands with every single nomination
This is not charity. This is audience access.
Sponsors of the Weird AF Awards get direct, contextual access to a room of high-intent, values-driven founders who are actively building businesses and making buying decisions. The most targeted founder audience in the UK. Not followers. Decision makers.
MAIN CHARACTER SPONSOR
£1,250+ VAT · 1 spot only, exclusive
→ 2:1 strategy Zoom with Holly & Charlotte to maximise your sponsorship
→ Insta Live with Holly (30K followers) sharing why you're the MAIN sponsor
→ 1 social post + story promoting your paid offer on both Holly & Charlotte's pages
→ Email announcement to BOTH audiences, Charlotte AND Holly's full lists, including your offer
→ 4 complimentary tickets to the Awards + goody bags
→ Sign and/or video screen at the awards advertising your business
→ 'As sponsored by' placement on the awards sales page
→ 25 word ad on the confirmation email to ALL attendees
→ Named every time the awards is discussed and shared
→ I've got MAIN CHARACTER energyDAZZLE SPONSOR
£500+ VAT · 20 spots available
→ Footer on the Awards Sales Page 'With special thanks to'
→ Goody bag contribution + 2 complimentary tickets to the awards
→ Announcement post on both Charlotte & Holly's Instagram and Facebook pages
→ Email announcement to both audiences with links to your website/social media
→ Guaranteed contributor to the Awards Goodie bags
→ I'm ready to DAZZELZEBRA
SPONSOR
£150+ VAT · 20 spots available
→ Guaranteed contributor to the Awards Goodie bags
→ Complimentary ticket to the awards
→ Story post alongside other Zebra sponsors
→ ZEBRA timeTwo neurodivergent powerhouses. One movement.
Two women with untraditional routes to their own successes. The lows drove their why. Together they built the Weird AF Mastermind in early 2026, united in the belief that there is not one route to a thriving business, and that the right support changes everything.
Holly Matthews
The Happy Me Project
Former TV actress turned award-winning author and Intuitive Psychology Coach. Holly has been getting visible since the age of 11. Her TEDx Talk has half a million views. Her books are published by Bloomsbury. She has appeared in Psychologies, Hello, OK, The Guardian, the Mirror and been interviewed by the BBC, ITV, Channel 5, Disney and Nickelodeon.
She's also a widowed mum of two who built her business through chemotherapy, brain surgeries, grief, ADHD chaos and premmie babies. The lows became the why.
Instagram: 30K+ followers · TEDx: 500K views · Bloomsbury author · ADHD
Charlotte Wibberley
Revenue on Repeat®
Repeat revenue, founder dependency and launch strategist. 13+ years behind the scenes of multi-million pound launches. Founder of Revenue on Repeat®, Funnel Architects and the Certified Launch & Funnel Strategist Programme.
Calm power. Strategy with soul. Freedom-fuelled ambition — and zero time for hierarchy, cliques or industry BS. Charlotte helps successful founders scale without burnout or founder dependency.
Revenue on Repeat® · 13+ years · Trademark owner · Neurodivergent
Year One. The founding cohort.
The Weird AF Awards compound in value every single year. Year One sponsors, Year One nominees and Year One winners become part of the founding story, the people who were in the room when this began. Being here now will mean something in Year Three.
Weird AF™ · UK Registered Trademark · UK00004309144 · Classes 35 & 41
Be first in the room. Always.
Join the Weird AF Awards early access list and you'll be the first to know when nominations open, when tickets go on sale and when sponsor spots become available.
→ First access to nominations before public launch
→ First access to ticket sales, before they sell out
→ Founding sponsor pricing locked before it increases
→ Part of the founding story, Year One, on record
→ Updates directly from Holly and Charlotte, not a marketing machine
Stay Weird.
Stay Bold.
Stay in the Dazzle.
The Weird AF Awards exist to prove, once and for all, that being different is not a weakness.
It's the advantage.