Sophie came to me with a lead generation funnel that looked solid on the surface. She had a strong social presence, steady traffic, and great interest in her free masterclass. The problem was simple but painful. Leads were signing up, showing up, then quietly disappearing before buying her programme.
During the audit, we reviewed everything. Ad targeting and copy, masterclass open and show up rates, engagement drop off points, email sequence performance, sales page layout, pricing structure, and the full checkout flow. Two issues stood out. First, people were dropping off the masterclass right before the pitch. Second, her checkout page felt clunky. Too many fields, not enough reassurance, and nothing guiding the buyer toward the finish line.
We streamlined the checkout so it was quick and confidence building. Fewer fields, more trust signals, clear payment options, and better social proof. We also reworked the masterclass so it held attention for longer, tightened the content, added an interactive moment halfway through, and shifted the pitch timing so buyers stayed engaged.
The result was a 260 percent increase in conversions from masterclass to sale. Sophie invested £2 400 in the audit and optimisation, and generated over £25 000 in new revenue from this one funnel upgrade.
She now has an evergreen customer journey that consistently converts, and she finally feels in control of her revenue again.