When did launching stop feeling fun?!
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You bought the online training, put your numbers into the revenue calculator, and worked out you could probably make at least Ā£60K from your last launchā¦ maybe even hit 6 figures!?
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But it didnāt quite work out that wayā¦ or perhaps it did the first time, but recently itās all gone a littleā¦ flat.
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Now, during launch weeks, you find yourself glued to your phone, constantly hitting refresh, desperate to see those sales coming through. By day 3 of 7, youāre starting to panic.
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Despite working 12-15 hours a day, nothing seems to be moving the needle, and whilst your head is in launch mode, all other client work and - well, everything - goes out the window.
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It seems like thereās SO much more personal outreach required to make a sale recently, and the last thing you want is to resort to icky scarcity sales tactics.Ā
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When life calls - whether it's a weekend getaway or quality time with family - you shouldn't have to choose between that and your business.
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And if you are, somethingās gone wrong somewhere! š¬
Um - whereās the freedom I was sold?
Your online business should add to your life, not take over it. You started this journey to gain more freedom, not chain yourself to your laptop in an endless launch cycle.
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But if youāre anything like me, somehow, that's exactly what happened, right?
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While you worked tirelessly to make launches succeed, other online entrepreneurs seemed to celebrate 6-figure launches effortlessly.
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Before you know it, you've burntĀ š„Ā out just trying to keep up with the hustle, thinking thereĀ hasĀ to be a better way to grow your business without sacrificing your soulĀ š©.
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You started this journey wide-eyedĀ šĀ and optimistic, determined to build a business that set you free from the desk-chained days of your 9-5Ā ā°.
Somewhere along the way, freedom was replaced by overwhelm, and flexibility faded into a neverending to-do list...
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Turns out entrepreneurship can be even more of a grind than 9-5 if you rely on models that don't work for you.
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Actually, screw that. It can be WAY harder - especially if you rely on the models that just donāt work for you.
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Ready for the game-changer? A way to build the business you envisioned with joy and ease and - here's the kicker - consistently growing revenue!
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A way to KEEP the excitement of launches while adding a reliable stream of recurring revenue in between. No more riding the revenue rollercoaster or burning out.
You're not alone in feeling this way.
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If this sounds familiar, it's not you - it's the model.
Something isnāt working. And youāre not alone. I see it all the time in my community, especially over the last 6 months.
Business owners burnt out from relentless live launches are finding relief and success with a dual live and evergreen approach.Ā
Business owners who have sacrificed their health and sanity just trying to keep up.Ā
ALL saying similar things right now:
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šš» "No matter how hard I work, my launches aren't getting the results they used to."
šš»Ā "I'm so anxious dealing with the uncertainty of whether each launch will succeed or fail."
šš» "My family barely recognises me in the weeks before a launch anymore."
šš» "I'm completely overwhelmed trying to do everything myself - the tech, the sales, all of it."
šš»Ā "I'm tired of the rollercoaster revenue with huge gaps in between launches."
Relying solely on one method is not only exhausting but unsustainable.
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And right now, a lot of online business owners are burning out, thinking it's them or their offer thatās failing.
But the truth is, it's not you; it's the outdated launch-only model.
That's why many are switching to a dual strategy. One that blends live launches with evergreen systems for more peace of mind and consistent recurring revenue.
There IS a better way. You just need to find the right model - one that works for YOU.
Because thereās a cost to staying stuckā¦
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What's the true price you pay by remaining on this hamster wheel?
The constant stress impacts your confidence, health, and relationships. Valuable family time is lost. Hobbies and interests fall by the wayside.
And for what?
To invest your valuable time in a single approach that lacks balance and leaves you burned out.
Sure, you may be making some revenue. But at what cost?
What if you didn't have to struggle? What if you could thrive in business by harmonising live launches and evergreen funnels AND have time for the life you want, too?
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Imagine yourself 6 months from now.
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šĀ You wake up rested - knowing that your blended approach to revenue is working for you - yes, itās a cliche, but even whilst you sleep.
šĀ You can step away freely, knowing your evergreen system keeps the revenue flowing between live launches.
šĀ You can enjoy a two-week vacation, confident that your business is balanced enough to sustain income even when you're not actively launching.
šĀ You're down to a manageable 30 hours a week, thanks to a balanced model that doesn't demand constant launches for revenue.
šĀ Your audience and email list grow every month, and youāre converting cold traffic into paying clients.
šĀ Finally, your schedule serves you, not the other way around, all thanks to a blend of evergreen and live launch strategies.
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What would it feel like to know youāre converting leads and delighting customers without having to hustle day and night?
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What if you didn't have to choose between health, family, and sales? This calm, balanced lifestyle IS possible for you.Ā
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Staying stuck in a single model - be it constant launching or a static evergreen system - won't deliver this balanced lifestyle. Time for a change, donāt you think?
Hey There, I'm Charlotte!Ā šš»
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I'm a Launch and Business Strategist specialising in the perfect cocktail blend of Launch and Evergreen methods, and I'm on a mission to help you scale to Ā£500k & beyond - without sacrificing your life!
I know first-hand just how exhausting running a business can be. And becoming successful doesn't LIGHTEN that burden.Ā
When I hit 6-figures, I wasnāt popping champagne so much as anti-anxiety meds, and bam - a team was now looking to me for leadership! Higher costs. More pressure. Gulp.
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So I set to work, scheduling more launches, working hard to show up each time with all my energy, hoping to make each bigger and better than the last.
And. It. Was. Exhausting.
And I knew I wasn't the only one getting burnt out from the constant cycle of live launching. I started to hear my 6 and 7-figure clients saying the same things I was feeling.
The flops. The failures. The panic. The frantic early mornings and late nights graft required to make live launching look easy, breezy, beautiful.
The Synergy: Live Launching AND Evergreen
Iād heard about Evergreen strategies, of course, but most of the people teaching it or using it seemed to rely on strategies that were often misrepresented and much less Evergreen than you might think!
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The whole Bali-Babe spiel? ā'Sign 17 new clients while sipping coconut water in the spa.ā Puh-lease š.
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And trading the anxiety of launching for the daily grind of selling in the DMs felt like jumping out of the frying pan into the fireā¦Ā
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But I knew there was something to it, and started to work with my clients to build truly sustainable, low-maintenance Evergreen funnels inside their businesses, with amazing results:
"If youāre looking to scale your business and want trusted expertise to help build out your evergreen funnels, Charlotte is your lady. Although I love tech, I was looking for someone who I could depend on to take all that tech side of the business off my hands (Kajabi pipelines and Active Campaign email management, in my case). Charlotte is super professional, uber-proactive, and really knows her stuff. Itās such a pleasure working with her, and I would highly recommend her to anyone looking to work with a funnel pro."
-Ā Nicola Huelin, Founder of MPower & The Conscious Coachepreneur
āI was struggling with automating parts of my business and needed an expert and digital strategist who could problem solve and come up with better solutions. Charlotte is amazing - sheās a fast thinker and gets things done quickly, and my business is in much better shape because of the work Charlotte has done with us. I hope that we will be able to continue to build on the success and work together in the future. I would not hesitate to recommend Charlotte.ā
- Lucy Gower, Lucidity
Ā Ā It dawned on me that the right blend of live launches and automated evergreen funnels, my clients could create predictable, recurring revenue without burning out. And so could I.Ā
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And so can YOU.
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That's when I decided to integrate live launches with evergreen strategies, creating a blended approach that neither drained my energy nor compromised the results.
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Now through the Evergreen Advantage program, I want to shortcut your path to recurring revenue and stability so you can thrive in business AND life.
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Focusing solely on launches or evergreen methods is like chasing your tail - exhausting and unproductive.
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Been there, done that, got the frazzled t-shirt.Ā
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Never again.
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Itās time to admit that a one-size-fits-all model, whether it's live launches or evergreen, isn't the answer.
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And no more pretending Evergreen is as simple as ABC.
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Thereās no one-size-fits-all solution.
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But there is a blended strategy thatās just the right fit for YOU.
Introducing:
Introducing your proven step-by-step framework for blending live launches and automated sales funnels - so you can enjoy both the thrill of the launch and the stability of evergreen revenue.
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The Evergreen Advantage is your proven roadmap for designing automated selling systems personalised to you and your business.
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This 8-week course is your key to mastering high-end evergreen strategies that will see your business thrive, your customers go wild, and your conversions soar.Ā
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The Evergreen Advantage is for you if youāve launched before and made sales, but youāre now seeking something sustainable and scalable to create consistent revenue online.
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If youāre ready to simplify the complexities of launching, reach those multi-six-figure goals and ultimately ditch the live launch woes: This course was made for YOU!
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Together we'll map your custom blueprint, build your foundational funnel, optimise workflows, drive traffic, leverage data, and scale strategically.
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By the end, you'll have an optimised Evergreen Funnel reliably converting leads and delighting customers.Ā
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Youāll be free to enjoy your live launches instead of relying on them to make ends meet.
Why Go Evergreen?
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More Predictability
Stop relying on unpredictable, live launches. Evergreen systems provide recurring revenue you can reliably forecast month-to-month so you can confidently plan ahead.
Less Stress
Reduce the constant uncertainty and anxiety around bringing in new clients with automated systems that convert leads 24/7. Enjoy more confidence and calm.
Grow Your Business With Less Effort
Evergreen allows you to scale revenue growth with optimised systems working passively. Expand your reach through affiliates and partners for exponential growth with less work.
Freedom From the Neverending Launch Cycle
No more scrambling to prep multiple launches per year. Step away from your business when you want without income grinding to a halt, thanks to automated Evergreen funnels.
Improved Health And Happiness
Reduce long, gruelling work hours and constant stress from the launch model. Enjoy more time for family, travel, and hobbies - and more energy for YOUR priorities.
How It Works:
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As this is the first time teaching this programme, weāll be including a LIVE support element with a community Facebook group for support, questions and feedback.
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Then Iāll take this Live --- āand make it Evergreeeeeeen!ā š¶Ā
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Ā **coughs**Ā
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As I was saying:
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There are just 5 steps. That's it. No mammoth task list, no techie jargon you can't decipher. Just a clear, actionable roadmap from A to Evergreen.
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The 5 Steps Youāll Follow:
ā”Ā Identify Your Evergreen Offer
ā”Ā Build your Offer and Funnel
ā”Ā Automate your Marketing Processes
ā”Ā Create Compelling Evergreen Content
ā”Ā Measure and Optimise Your Funnel
Ā Ā "Charlotte came recommended by three different people when I asked my network if they knew an online launch specialist. She has strategised and set up all the tech behind my evergreen funnel. She's also helped me with Facebook ads. It has saved me so many hours and means I never have to worry about when tech issues crop up and I can focus on strategy, content and coaching rather than learning how to use software systems. She is super efficient and super lovely and I really appreciate having her as a sounding board as I plan my launches. I've now recommended her to other online business owners and she is a long-term and highly valued member of my team."Ā
- Carla Miller, Women's Leadership Coach & Creator of Influence & Impact
"Charlotte was amazing during our VIP day. We talked through and mapped out exactly how I would sell into my upcoming membership and how the funnel would work. Having another pair of eyes on my business and my ideas were priceless. She is so knowledgeable and totally understood my worries and brainstormed so many ideas with me. If you are considering working with Charlotte, just do it! A no-brainer!ā
- Sam Hill, Membership Expert & Host of The Membership Membership
Join ...
Introducing your proven step-by-step framework for blending live launches and automated sales funnels - so you can enjoy both the thrill of the launch and the stability of evergreen revenue.
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And here's a breakdown of how we'll bring your automated Evergreen Advantage Funnel to life in just 8 weeks:
Week 1: Mindset RebootĀ
We'll debunk limiting myths so you know Evergreen CAN work for you.
Week 2: Strategise Your Plan
Map your custom Evergreen blueprint optimised for your offer & audience.
Week 3: Funnel Foundations
Build out your core funnel pages and elements.
Week 4: Automate Workflows
Set up sequences to nurture leads & convert sales 24/7.
Week 5: Drive Traffic
Create evergreen content to continually feed your funnel.
Week 6: Analyse Data
Track funnel performance and find improvement opportunities.
Week 7: Promote Profitably
Execute strategies to boost conversions and revenue.
Week 8: Scale Sustainably
Leverage affiliates and communities to grow.
Join ...
Introducing your proven step-by-step framework for blending live launches and automated sales funnels - so you can enjoy both the thrill of the launch and the stability of evergreen revenue.
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DAYS
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HOURS
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ā Whoās This For? ā
The Evergreen Advantage is for you if:
- Youāve launched online programs but crave greater CONSISTENCY, AUTOMATION, and FREEDOM in your sales process.
- Youāre ready to scale your business with LESS effort.
- You want to reduce the STRESS of constantly selling.
- You need a SIMPLE, sustainable model that WORKS long-term.
If that sounds like you, youāll absolutely thrive with the Evergreen Advantage!
Ā āļø Whoās This NOT For? āļø
The Evergreen Advantage isnāt for you if:
- You havenāt launched a program before - you likely need a live launch first.
- You prefer hands-on selling and donāt want automation.
- You donāt have an existing offer or audience to work with.
- You want a shortcut to high revenue without doing any work.
No False Promises Here!
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A quick (but important) note on what Evergreen is and is NOT:
When executed correctly, Evergreen is a SUSTAINABLE method for generating RECURRING revenue.
Evergreen IS NOT 100% passive - switch it on and sip cocktails - approach to running your business. Iāll never promise you that. Itās not realistic.
There will be work required upfront to get your Evergreen Funnel up and running. But because youāve already proved the concept for your course or programme, it wonāt be gruelling, and it certainly wonāt be as much hard work as live launching.
Right. Now weāve got that out the wayā¦
What You'll Take Away
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By the end of our 8 weeks together, you can expect to have:
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ā A personalised Evergreen Funnel mapped out and ready for execution
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ā Automated email workflows nurturing leads 24/7
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ā Optimised systems making sales predictably and effortlessly
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ā Marketing strategies designed to elevate conversion rates and turn prospects into clients.
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ā Confidence and know-how to sustainably scale your business
What Happens Next?
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When you enrol in The Evergreen Advantage, youāll have access to:
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šStep-by-step evergreen program delivered weekly by yours truly.
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šš»āāļøWeekly drop-in Q&A sessions for hands-on support.
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ā”ļøFortnightly socials and visibility clinics to boost your traffic strategy.
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š”Evergreen funnel swipe copy and maps.
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š„ The option for your VA or team member to join you on calls and have access to course materials.
Join ...
Introducing your proven step-by-step framework for blending live launches and automated sales funnels - so you can enjoy both the thrill of the launch and the stability of evergreen revenue.
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Plus, you'll also get some incredible bonuses when you enrol:
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A CHATBOTS MASTERCLASS - worth Ā£197
Learn how to easily add chatbots to your website, funnel pages, and messaging platforms like Facebook Messenger to engage visitors 24/7, qualify leads, and drive conversions.
AN EVERGREEN FUNNEL TRACKER - worth Ā£97
This customisable spreadsheet tracks all the key performance metrics of your funnel in one place so you can clearly see what's working and optimise your Evergreen strategy.
A SOCIALS AUDIT - worth Ā£197
We'll audit your existing social media channels and groups and provide an actionable blueprint for driving high-quality traffic to your funnel consistently
A SERIES ON FACEBOOK AD FUNDAMENTALS - worth Ā£497
Master the essentials of profitable Facebook advertising in this comprehensive video training. You'll learn how to identify your ideal audience, create effective campaigns and ads, and scale results.
Frequently Asked Questions
Q: I donāt have a huge audience. Will Evergreen still work for me?
Q: I'm not very tech-savvy. Is the setup going to be too complex?
Q: How much time will this take each week?
Q: Why should I choose you to teach me Evergreen?
Q: What if I don't have a product ready yet?
Take Control Today
You're at a crossroads - continue the unpredictable launch cycle, or embrace Evergreen consistency and a blended launch ecosystem. The choice is yours.
Within 8 weeks, you could have a system that works 24/7 when you join The Evergreen Advantage today.
Just the calm and consistency you need to build your business. Your way.
Join ...
Introducing your proven step-by-step framework for blending live launches and automated sales funnels - so you can enjoy both the thrill of the launch and the stability of evergreen revenue.
00
DAYS
00
HOURS
00
MINS
00
SECS
Plus, you'll also get some incredible bonuses when you enrol:
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A CHATBOTS MASTERCLASS - worth Ā£197
Learn how to easily add chatbots to your website, funnel pages, and messaging platforms like Facebook Messenger to engage visitors 24/7, qualify leads, and drive conversions.
AN EVERGREEN FUNNEL TRACKER - worth Ā£97
This customisable spreadsheet tracks all the key performance metrics of your funnel in one place so you can clearly see what's working and optimise your Evergreen strategy.
A SOCIALS AUDIT - worth Ā£197
We'll audit your existing social media channels and groups and provide an actionable blueprint for driving high-quality traffic to your funnel consistently
A SERIES ON FACEBOOK AD FUNDAMENTALS - worth Ā£497
Master the essentials of profitable Facebook advertising in this comprehensive video training. You'll learn how to identify your ideal audience, create effective campaigns and ads, and scale results.
