The Bang and the Baseline Live
Live online · Tuesday 1 December · No pitch

The Bang and the Baseline

Big launches. And money every month. Stop choosing.

A 90-minute live working session for established founders who are done launching themselves into the ground. I’m teaching my new methodology in full, and we build your 2027 revenue loop together, so January starts from a higher floor, not from zero.

WhenTue 1 Dec, 12–1.30pm UK
WhereLive on Zoom
FromÂŁ47 + VAT
We go live in
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Charlotte Wibberley smiling, sitting on a white sofa in a black jacket and jeans

Let’s get this out of the way

This is not a pitch fest dressed up as a masterclass.

You know the ones. Ninety minutes of what, zero minutes of how, and a sales pitch that starts at minute twelve. You’ve paid to learn, so I’m teaching. That’s it.

What

How

We do the work live, on your actual business, with your workbook open and your pen out.

A pitch

A methodology

The whole of Launchevity™, taught in full for the first time. No upsell, no “one-time offer”.

Theory

14 years inside

What I’ve seen in the back end of other people’s businesses, finally pulled into one method.

For 14 years I’ve been inside the back end of other people’s businesses. The launches, the funnels, the spreadsheets nobody posts about. And I kept seeing the same thing: everyone’s being sold 50% of a business. A launch expert over here, an evergreen expert over there, and nobody showing you how the two feed each other.

I’ve been sitting on this for years. Launchevity is the other 50%, built into one way of running your revenue so it compounds instead of resetting. Most people simply aren’t teaching it this way, and this is the first time I’m teaching all of it.

Picture January

Your launch goes live. And the month after doesn’t go quiet.

The launch lands, and it’s the biggest one you’ve had. Then the cart closes and the money keeps coming in, because what just sold is already locked in and selling every day.

You take a proper Christmas break knowing the next lap starts warmer than the last one. You make the hire you’ve been putting off, because you know what next month looks like. You show up because you want to, not because the sales stop when you stop.

That’s compound revenue. And it starts on 1 December.

Charlotte smiling on a white sofa in a plum jumpsuit

The thing nobody told you

Your gurus taught you half a business.

One told you to launch. One told you evergreen. You probably paid both of them. Launch versus evergreen was always the wrong question.

A hand holding a disco ball against plum velvet

The bang

Your launch. Cash, energy, attention, the moment everyone notices you.

A black 8-ball on a marble table in a velvet lounge

The baseline

Your evergreen. The revenue that turns up every month, whether you launched or not.

Every bang lifts your baseline. Every month on your baseline warms up your next bang. When they feed each other, your revenue stops resetting to zero and starts compounding.

What we’ll do together

The Launchevity™ Loop

My new methodology, taught in full. We work through every step live, with your own business in front of you.

  1. LocateFind the revenue already hiding in your list, your past clients and the offers you stopped selling.
  2. LaunchPlan your next bang the way launches work now: connection, conversation and community, not cold DMs and countdown timers.
  3. LearnRead what sold, who bought and where people stopped, so you’re not guessing next time.
  4. Lock inPut what worked on evergreen, so it keeps selling after the cart closes.
  5. LiftOptimise, then go again from a higher floor.

You’ll leave with

Your loop, written down.

  • The hidden revenue sitting in your business right now, and which bit to go after first
  • Your next bang: what you’ll launch in Q1, and when
  • What you’ll lock in on evergreen afterwards, so it keeps selling
  • The 20 warmest people you’ll talk to first
  • The workbook, so it’s all on one page when you sit down in January
Save my seat

Who you’re learning from

I’m Charlotte Wibberley.

Charlotte smiling with her arms folded, in a black jacket
Charlotte looking down at a disco ball in her hands

For 14 years I’ve been the secret weapon behind other people’s launches and evergreen campaigns. I started out as a VA after leaving corporate, and I was very good at the bang. My own business, though? All bang, no baseline. Every pound needed me.

Then I burnt out and spent six months out of my own business. Nothing kept selling while I was gone. So I built my baseline, and now I build both into every client ecosystem.

43sales from a launch with a target of 10
+400%evergreen growth for a 7-figure membership
£50,000from a coach’s first online launch
473leads in 15 days from an old webinar and about two hours’ work
“Charlotte is the leading authority when it comes to repeat revenue and reducing founder dependency.”Gemma Went, founder of The Lighthouse

Is this for you?

Built for founders who’ve already done the hard bit.

Yes, if

  • You’ve got offers that sell and an audience that knows you
  • Your revenue spikes and drops, or stays flat and never grows
  • You’re sick of every sale needing you to make it happen
  • You want to walk into 2027 with a plan, not a blank page

Not for you if

  • You haven’t sold anything yet
  • You want a “set it and forget it” passive income promise
  • You’re after another course to watch and never use

Your ticket

Pick your seat.

Masterclass

General

ÂŁ47+ VAT
  • The 90-minute live masterclass
  • The Bang and the Baseline workbook
  • The replay for 7 days
Get my ticket
Only 6 seats

VIP

ÂŁ197+ VAT
  • Everything in General
  • A separate small-group session with me on Thursday 3 December, 7pm–8.30pm UK. Just six founders, so I get my eyes on where your business is right now and tell you what I’d do next.
  • Your own one-to-one time in that room, on your numbers and your loop
  • The replay to keep
  • The slides
Go VIP

Can’t make it live? You’ll get the replay, but the magic happens when you do it with us in the room.

Questions

Before you book.

What happens in the VIP session?

It’s not a Q&A tacked on the end. It’s a separate small-group session on Thursday 3 December, 7pm to 8.30pm UK time, with just six founders, so you get real proximity to me. You bring where your business is right now, I look at it properly, and you leave knowing where your hidden revenue is, what your next bang should be and what to lock in. You’ll hear the other five too, which is often where the best ideas come from.

Is this live or pre-recorded?

Live, on Zoom, on Tuesday 1 December from 12pm to 1.30pm UK time. Bring your business and a pen.

What if I can’t make it live?

Book anyway. Every ticket gets the replay, and VIPs keep it.

I’m all bang. Is this still for me?

Yes. Most of the room will be. You’ll leave knowing exactly what to lock in so your next launch doesn’t reset to zero.

I’m all baseline. Is this still for me?

Absolutely. You’ll leave with your next bang planned, the way launches actually work right now.

Is this going to be a sales pitch?

No. You’ve paid to be taught, so that’s what you get. There’s no pitch, no upsell and no “one-time offer” at the end. Just the method, and your loop built.

Is this just theory?

No. You’ll be working on your own business the whole way through. You leave with your loop written down, not a page of notes you’ll never look at.

Stop choosing. Start compounding.

Ninety minutes on 1 December. No pitch, just the method. Your loop mapped before Christmas, and a January that starts from a higher floor.

Get your ticket

Charlotte xoxo