AI Use Policy
Charlotte Wibberley - charlottewibberley.co.uk
I use AI in this business. I'm not going to pretend otherwise, and I'm not going to bury it in a footnote either. This page explains exactly how, why, and where the human (that's me, or a member of my team) stays firmly in charge.
Why This Policy Exists
AI has quietly become part of how most businesses operate, whether they admit it or not. I'd rather be upfront about it than have you wonder. You've built a relationship with my work because you trust the thinking behind it. This policy is here so that trust stays intact, whatever tools sit behind the scenes.
How I Use AI In My Business
AI supports me the way a good assistant would: it helps me move faster, draft rough versions, organise ideas, and handle repetitive admin so I can spend my time on the things that actually need my brain. In practice, that includes:
→ Drafting first versions of content, emails, and social copy, which I then edit, rewrite, and approve before anything goes out
→ Researching and organising information to speed up strategy and planning work
→ Structuring documents, funnels, and frameworks based on my own methodology and IP
→ Handling admin tasks like scheduling, formatting, and internal organisation
None of this replaces the strategic thinking, diagnosis, or judgement that clients pay me for. That part is entirely mine.
What AI Never Does Here
There are lines I don't cross, and won't, regardless of how good the tools get:
→ AI does not make strategic decisions about your business. I do.
→ AI does not diagnose the root cause of a client's revenue or growth problem. That's my job, built on 14+ years of doing exactly that.
→ AI does not have access to your private client data, financials, or systems unless you've explicitly agreed to that as part of a specific project
→ AI does not sign off on final deliverables. Everything that reaches you has been reviewed by me or my team
→ AI is never presented as a person, and never pretends to be me
AI and Client Confidentiality
If you're a client, your information matters to me, and I treat it accordingly. Where AI tools are used as part of client work (for example, to help structure a report or draft), I don't feed sensitive or identifying client data into public or untrusted tools. Any AI tools I use for client work sit within secure, reputable platforms, and I follow the same confidentiality standards I'd apply to any subcontractor or team member. If you'd prefer your work to involve no AI assistance at all, tell me and we'll agree that from the outset.
Content Created With AI Support
Some of the content you see from me, social posts, emails, blog pieces, has had AI involved somewhere in the drafting process. Every word that goes live has been shaped, edited, fact checked, and approved by me. The voice, the opinions, the frameworks, and the strategy are mine. AI is a tool in the process, not the author of it.
Your Data and Privacy
I don't input your personal or business data into AI tools beyond what's reasonably needed to deliver the service you've signed up for, and never into tools that use client input to train public models without appropriate safeguards. For full detail on how your data is collected, stored, and used, see my separate Privacy Policy.
Why I'd Rather Be Transparent Than Perfect
I could quietly use these tools and say nothing. Plenty of businesses do. But founder dependency and hidden processes are exactly what I help clients dig out of, so it would be a bit rich to build my own business on the same lack of clarity. If you ever want to know more about how something was made, ask. I'll tell you straight.
Updates to This Policy
AI tools and best practice around them are moving fast. I'll update this page as the way I use these tools evolves, and the version here always reflects current practice.
Questions
If you have any questions about how AI is used in my business, or in the work I do with you specifically, get in touch at [email protected].
Charlotte x
