The January Takeover
Your biggest launch yet. 100% done for you.
I lead the strategy. My team writes and builds every single piece. You make the decisions, and you launch. That’s it.
All of it. Done for you.
You don’t build a thing.
What we do
- Plan your whole launch
- Write your sales page and launch emails
- Build your sign-up page and checkout
- Set up your launch ads, if you’re running them
- Run the launch with you and fix things live
What you don’t do
- Write a sales page
- Build emails or automations
- Set up a checkout
- Manage freelancers
- Work it all out on your own
Your job: make the decisions, give us your content, and approve things quickly.
Why this is a no-brainer
A ÂŁ12,000 launch build, for ÂŁ7,997.
1. You get my full done-for-you build for ÂŁ4,003 less
My done-for-you launch builds are usually £12,000+VAT: the strategy, the copy and the build. Here you get the same, plus a quick-win cash campaign before you launch. There’s one space at this price, for The Decision Room only.
2. It can pay for itself with a handful of sales
Here’s how many sales of your offer it takes to cover £7,997 (excluding VAT). Everything after that is profit.
| Your offer price | Sales to cover it |
|---|---|
| ÂŁ497 | 17 |
| ÂŁ997 | 9 |
| ÂŁ2,000 | 4 |
| ÂŁ5,000 | 2 |
3. You start getting paid before you launch
Most founders spend the run-up to a launch spending money and making nothing. We run one quick-win cash campaign to your existing list and past clients, built from the revenue already sitting in your business.
4. You don’t have to do the build
This isn’t a course. There are no modules and nothing new to learn. I lead the strategy and my team builds everything to my plan. I check every piece before it goes out. You never chase a freelancer or wonder what’s happening.
5. Your launch compounds instead of resetting
Most launches spike for a week, then everything resets to zero. I plan launches so the next one starts warmer than this one did. We start with the money already in your business, build assets you’ll use again, and debrief properly so you know exactly what worked.
6. I’m with you when it matters most
Cart open is where launches are won or lost. You get voice-note access to me through launch week, so we fix conversion problems live, not in a debrief afterwards.
7. You actually get Christmas off
Everything is built in December, before a two-week Christmas break. You go into the holidays with your launch ready, not with a sales page still to write.
Who you’re working with
14 years. Results in real money.
For 14 years I’ve been the secret weapon behind other people’s launches and revenue ecosystems.
- 43 sales from a launch with a target of 10
- £50,000 from a coach’s first online launch: 25 sales against a goal of 10
- ÂŁ37,458 from a beta launch with ÂŁ411 of ad spend
- ÂŁ16,227 from ÂŁ288 of ad spend, including a cold lead who bought a ÂŁ990 programme 38 minutes after first clicking
- A ÂŁ16,000 client from a lead that cost ÂŁ2.38
- £45,000+ made from a £3,000 investment, once a coach’s funnel was fixed
- 473 leads in 15 days from an old webinar and about two hours’ work
“Charlotte is the leading authority when it comes to repeat revenue and reducing founder dependency.”Gemma Went, founder of The Lighthouse
How it runs
Plan it. Build it. Launch it.
We agree your start date when you sign up, and finish once your launch has closed.
Plan it, and cash in
- Your launch strategy: offer, price, launch model and calendar
- One quick-win cash campaign to your list and past clients
- Weekly strategy calls with me begin
Build it
- My team builds your sales page, emails, sign-up page and checkout
- Your audience starts warming up
- Two-week Christmas break, everything ready
Launch it
- We run your launch together
- Voice-note access to me through cart open
- A post-launch debrief on what worked and what’s next
Exactly what’s included
Everything for one high-impact launch.
- Your launch strategy: offer, pricing, launch model and calendar
- One quick-win cash campaign to your existing list and past clients
- Launch sales page, written and built on your platform
- Launch email sequence, up to 12 emails
- Sign-up or waitlist page and checkout set-up
- Ad set-up for one launch campaign, if you’re running ads
- A weekly strategy call with me
- Voice-note access to me during cart open
- A post-launch debrief
- Two rounds of changes on each piece
What isn’t included
This is focused on one launch. That focus is what makes it work.
- Evergreen funnels or automations beyond the launch
- Creating a new course, programme or its content
- Your social media content
- Ad management after the launch, and your ad spend
- Moving you to a new platform
- More than one launch
- Work during the Christmas break
Want any of these as well? My team can quote for them separately.
Is this for you?
Be honest with yourself.
Yes, if
- You have an offer that already sells, and an audience of any size
- You want this to be your biggest launch yet
- You’re ready to move now and turn approvals round fast
- You want it done properly, not to learn how to do it yourself
No, if
- You’re testing a brand new offer that hasn’t sold yet
- You need a week to approve an email
Your investment
One space. For The Decision Room only.
- Everything above, 100% done for you
- Plus a seat at The Compound Revenue Room, my live in-person strategy day in London on 26 February 2027
Not launching in January? Take the space by Friday 27 November at this price and use it for a launch any time before the end of June 2027. We agree your start date when you sign up.
Take the spaceCloses Friday 27 November at 11pm, or sooner if the space goes.
Questions
Before you take the space.
Is it really all done for me?
Yes. I lead the strategy and my team writes and builds everything: your sales page, emails, sign-up page, checkout and ad set-up. You give us your content, logins and approvals on time, and we do the rest.
Do I need my own team?
No. My team does the build. You don’t need anyone else.
I haven’t planned my launch yet. Is that OK?
Yes, we plan it together. You do need an offer that already sells. This is about making a proven offer sell bigger, not testing something brand new.
Can you build my evergreen funnel as well?
Not inside this. Keeping it to one launch is what lets us do it properly. If you want evergreen afterwards, my team can quote for it separately.
How much of my time does it take?
A weekly strategy call with me, plus quick approvals. If approvals sit for days, the launch slips, so this works best for people who move fast.
What if I’m not ready to launch in January?
Take the space by 27 November at this price and use it for a launch any time before the end of June 2027. The price and the space are locked in, and we plan the timing together.
Can you guarantee results?
No one honestly can. What I can promise is a launch built on what’s worked across years of launches, run with you, and fixed live while the cart is open.